Marketer, designer, copy editor, blogger, video editor, visionary, bill collector, negotiator, speaker, bartender. As a solo business owner, I've dipped my toe (OK, it's usually my whole leg) in all these areas and then about two dozen more. The challenge and joy of this job is in the left-brain/right-brain balance: It rests on me to both visualize the path of the company, as well as map the precise next steps.
The job of Experience Lead at IDEO requires a person who isn't afraid to play whatever role is necessary and jump over their ego while doing it. That's me.